public relations

No Such Thing As Bad Publicity

Finding a 2007 blog post about a condom and a cheeseburger made a friend ask if student blogs should be moved off-domain. My flippant answer was “There’s no such thing as bad publicity.” His retort was simple and quick: “Tell that to the catholic church.” It stung. He had me, I was sure. It’s hard […] » about 300 words

Instant Messaging in Libraries: Ten Points from Aaron Schmidt

Aaron Schmidt’s 10 points about IM in libraries include:

  1. Instant Messaging is free (minus staff time)
  2. Millions of our patrons use IM every day.
  3. For some, not being available via IM is like not having a telephone number.
  4. There are three major IM networks (AIM, Y!M, MSN)
  5. Y!M and MSN will be interoperable at some point.
  6. Trillian is a multi-network IM client, meebo is a web-based multi-network client. Use them.
  7. Having practice sessions in-house is a good way to get staff excited about IM in libraries.
  8. Staff can communicate in-house using IM.
  9. Libraries can choose to have one IM point of contact, or they can choose to divide it departmentally.
  10. IM is user-centered and builds relationships with library users.

edit: URL fixed as per Aaron’s comment below.