hospitality industry

On Uber Eats nobody knows your restaurant is a popup

For independent or family-owned restaurants with less traffic, Douglass points to the pop-up restaurant. Not to be confused with popup restaurants, which are dining concepts open for a limited time. Popups are cooking stations within the main kitchen of a restaurant dedicated to fulfilling delivery-only orders. Eater recently profiled a Dallas, TX-based chain called SushiYaa, which owns five physical locations but houses a couple dozen brands within them. The virtual brands are only available through Uber Eats.

By Jenn Marston for The Spoon on how internet delivery is changing restaurant kitchens as we know them.