Robert Hoekman Jr

I’ve learned to ignore contests on the web. Banner ads that promise prizes if I click the right pixel are the least offensive, but the contests that have me creating content (and then force me to give up my copyright to it) for another person’s gain infuriate me. So when I saw author and experience […] » about 300 words

Robert Hoekman, Jr is speaking now on Designing the Obvious, his book and philosophy: These principles include building only what’s necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. I just added the book to my must read list, but what I’m hearing here sounds like instructions to […] » about 100 words