retail · MaisonBisson

The Microsoft Store Experience

There’s a Microsoft Store right across from the Apple Store in the Valley Fair Mall. Cliff and I realized this after exiting the Apple Store there with a new keyboard and headphones. We’d never been in an MS Store before, so we ambled over with our clean white Apple-branded accessories in hand. The Windows Phone […] » about 500 words

The War On Photography

Amanda Mooney posted a note about being told she needed corporate permission to take a picture in a store. Mooney’s interest was in telling others how much she likes the products and the brand — exactly the sort of word of mouth advertising most brands are anxious for, but imagine some more pedestrian uses: what […] » about 200 words

IKEA Comes To New England

Hey, doesn’t the IKEA near Boston open today? Sure does. The company has 226 stores worldwide.

According to a story in the Pheonix:

Oddly enough, IKEA flopped when it opened its first US store in 1986. But by making concessions to American expectations (softer couches, American bed sizes, good thread counts) it gradually won over low-budget consumers attracted to its upmarket design, with its subtle implications of class mobility. That they were willing to bruise their toes lifting those deceptively heavy boxes speaks to the brand’s participatory appeal […]. It’s all part and parcel of IKEA’s goal “to create a better everyday life for the many people.”

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