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message strategy

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Social Compass

It looks gorgeous, but the points and bearings Brian Solis lays out in his Social Compass seem so obvious to me that I almost dismissed it as meaningless. Then I remembered there really are people who don’t know the message they’re trying to send will be filtered through people and technologies they can’t control and […] » about 100 words

Casey Bisson on #communication, #compass, #marketing, #message strategy, #social compass, #social media, 21 Mar 2011
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