SWIFT: Another Ham Handed Attempt At Social Networking


All yesterday and this morning I’ve been seeing tweets about SWIFT, so I finally googled it to see what it was about. The service promises to help organize conferences in some new 2.0 way, but it looks to be about as preposterous a social network as WalMart’s aborted 2006 attempt at copying MySpace.

There are some real lessons here, however, about how to court the early adopters that are essential to making an application that depends on user activity successful:

Anybody want to bet me a drink that SWIFT won’t break the 1,000 users mark before the end of CIL? I doubt anybody using the CiL wiki would take me up on that.